Orlando, FL, October 30, 2012 – A new media campaign emphasizing the size, importance and diversity of the business aviation community was unveiled today during NBAA’s 65th Annual Meeting & Convention (NBAA2012), now underway in Orlando, FL. Six new print advertisements promoting the message of the No Plane No Gain program are featured throughout Convention site at the Orange County Convention Center in hanging signage, displays on the show floor and in the NBAA press room, as well as in trade publications and other media outlets at the event.
Each ad features a real-world account of job creation, small business growth and other important roles served by the industry, all parts of the “diverse composite” of business aviation, according to NBAA President and CEO Ed Bolen. Communicating the value of business aviation in America today is the central mission of the No Plane No Gain advocacy campaign, which is jointly sponsored by NBAA and the General Aviation Manufacturers Association. “We hope these advertisements help introduce – and reintroduce – business aviation to lawmakers and opinion leaders,” said Bolen. “We want to show the diversity of people and companies that are using business aviation to succeed, as well as to benefit their local communities and people across the United States.”
One advertisement feature Desert Jet, a charter aircraft company helping businesses operate more efficiently, while also providing much-needed jobs throughout Southern California.
“Taken together, these ads highlight that business aviation is essential in supporting jobs, helping companies be nimble and competitive, connecting towns and cities, and providing humanitarian support,” Bolen added. That message will also be shared through the Association’s recently announced advertising sponsorship of the PBS series, The Aviators, a weekly program featuring stories from throughout the aviation industry. This sponsorship includes a 15-second advertisement, based on the campaign’s first television ad, “One Industry,” which was originally released in 2009 and broadcast on cable television and public affairs programming. View the original “One Industry” ad, and the version of the ad airing on The Aviators this broadcast season.
“The No Plane No Gain program is about the business aviation community defining itself, and we have a great story to tell,” Bolen concluded. “It’s important that we keep finding new ways to tell this story, and our new print and tv ads are key to that effort.”
About NBAA and the ‘No Plane No Gain’ Movement
Founded in 1947 and based in Washington, DC, the National Business Aviation Association (NBAA) is the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The Association represents more than 9,000 companies and provides more than 100 products and services to the business aviation community, including the NBAA Annual Meeting & Convention, the world’s largest civil aviation trade show. Learn more about NBAA at www.nbaa.org.